Predictive modeling approach consistently outperforms traditional analysis, resulting in increased response rates, credit sales and profit for brand partners
COLUMBUS, Ohio, December 14, 2016 — Alliance Data Systems Corporation’s card services business, a premier provider of private label, co-brand and commercial credit programs, today announced the formalization of its new Analytics and Insights Institute, enhancing the company’s data and marketing toolset, already the most predictive data package available in the market today. The Analytics and Insights Institute, or AI Institute, serves to unite existing resources and signifies a reaffirmation of Alliance Data’s commitment to understanding, predicting and motivating cardmember behavior on behalf of the business’s more than 150 brand partners.
Through the billions of annual transactions and interactions Alliance Data captures from hundreds of resources, it provides thousands of purchasing, attitudinal and behavioral attributes that generate business-critical insights to help brands increase consumer engagement and drive sales.
A Closer Consumer Connection
Alliance Data’s new Analytics and Insights Institute systemizes its more than 20 years of expertise in delivering best-in-class data assets and resources to provide brand partners a customized approach to growing their credit programs. Its award-winning analysts and strategists are experts at developing a deep understanding of a brand’s customers by combining a variety of data sets, representing 250 million consumers, to provide a complete 360-degree customer view. This not only illuminates demographic, psychographic and lifestyle information about a customer and what their spending habits are with the brand itself, but perhaps most importantly extrapolates where else the customer is spending and what additional share of wallet may be possible. This approach aids in developing strategies that motivate desired consumer behaviors to increase purchase frequency and transaction size, which drives incremental spend while building tender share for the program and brand advocacy.
“The formalization of the Analytics and Insights Institute signifies our ever expanding commitment to the people, tools and technology that help make us deliberately different and masters at leveraging our enterprise data assets,” said Melisa Miller, president of Alliance Data’s card services business. “These resources are business-critical to our development of precise marketing strategies and motivating campaigns that result in increased brand sales and long-lasting, loyal customer relationships.”
Powerful. Predictive. Deliberate.
The Analytics and Insights Institute will build upon Alliance Data’s leadership position in providing data-driven insights that are:
- More Powerful: Fueled by the most accurate and predictive data available, we bring the best practices from across Alliance Data to life
- More Predictive: A predictive modeling approach that consistently delivers improved response rates, significant lift in credit sales and increased profit
- More Deliberate: Data-informed lifecycle marketing that increases cardmember retention rates
“The Analytics and Insights Institute is at the core of our brand promise to help partners know more so they can sell more,” Miller said. “It is not enough to come to the table with big ideas and abstract concepts. We tap our in-house consumer scientists and industry-leading toolset to develop data-informed solutions that create meaningful value for brands and deepen cardmember engagement.”