ETA Statement on Visa and Mastercard’s EMV Liability Shift Date Changes

December 1, 2016 — UPDATED AT 11AM ET: Visa and MasterCard this morning separately announced updates to their respective business rules that change the EMV liability shift date for automated fuel dispensers (AFD) from October 2017 to October 2020. Each card network also announced separate fraud monitoring programs and tools for fuel merchants to help detect and address any increases in counterfeit card fraud. You can find Visa’s announcement here and Mastercard’s announcement here.

ETA released the following statement in response to Visa and MasterCard’s announcements:

We applaud Visa and MasterCard for each taking this important step in recognition of the unique challenges faced by AFD merchants in migrating to EMV acceptance capabilities. Fuel pumps often feature integrated payments terminals, requiring in many cases the replacement of an entire pump, which can involve significant costs, environmental permitting and heavy construction. Taking into account the migration challenges and relatively low fraud at AFDs, the card network liability shift deferment is a positive and balanced action supporting merchants and industry EMV migration efforts. With new mobile payments innovations, AFD merchants will now have additional time to ensure the latest electronic payments options are available for their customers. As the successful migration to EMV continues across the country, with some two million merchant locations already upgraded to chip readers, and more than 600 million chip cards in consumer wallets, ETA members will continue to work collaboratively to fight fraud on behalf of merchants, issuers, and most importantly to protect consumers.

About ETA
The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumers. For more information, visit

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