December 7, 2016 – More than Cost: New Concerns Driving POS Technology Adoption


3:00pm – 4:00pm ET
Complimentary for ETA Members & $99 Non-Members [/two_third]
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A tidal wave of technology innovation, as well as the implementation of EMV, is significantly impacting the point-of-sale dynamic. Consumers enjoy having a choice in the way they pay, but how do merchants navigate the technology landscape to effectively support their customers’ choices as well as other important business considerations?

ETA and ControlScan, a provider of unified data security and compliance solutions, partnered to investigate the influencers driving merchants’ decisions to adopt new payment acceptance technologies. Nearly 250 small and mid-sized businesses responded to the survey, providing an in-depth look at their POS challenges and opportunities.

This webinar will provide key insights into the decision-making variables merchants say are even more important than cost; why certain merchants easily transitioned to EMV, while others were doomed from the start; who physical and online merchants turn to for information on emerging POS technologies; and how consumer influence impacts merchants’ decisions as well as POS technology design.

Sponsored by:



Director, Market Strategy

Chris Bucolo has over 30 years’ experience in the financial technology and security and compliance industries. In his current role at ControlScan, Chris is responsible for enhancing the company’s payments industry partnerships by identifying and delivering data security and compliance solutions that maximize the relationship between merchant service providers and their customers. Previously he managed business development for the company’s security consulting and security engineering services.

Chris possesses a wealth of knowledge in payment security best practices and merchant relationships, having built and sold his own Independent Sales Organization (ISO), which was one of the first in the country to embrace Payment Card Industry (PCI) security standards and include related services among its core merchant offerings. He is a regular speaker at payments and security industry events, and his commentary has appeared in several notable publications as well as AP stories and live television interviews. Connect with Chris on Twitter at @ChrisBucolo1.

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