Industry-leading Beacon Technology Licensed for Firmware Integration in
Bluetooth® Smart (Low Energy)-Enabled Devices Will Allow Virtually Anyone to Leverage Proximity
SAN DIEGO – June 2, 2015 – Gimbal, Inc., the leader in location and proximity-based mobile engagement, today announced the broad availability of its beacon firmware that will enable virtually any Bluetooth® Low Energy (BLE) device to act as a Gimbal beacon.
Adding Gimbal beacon technology to devices will enable retailers, hotels, venues, advertisers and out-of-home (OOH) networks to reach their mobile app users as well as to monetize their beacon networks by securely sharing access to these beacons with partners, sponsors or digital ad networks.
“We are excited to expand our ever-growing proximity network and open up the Internet of Things to even more types of devices,” said Kevin Hunter, Chief Operating Officer of Gimbal. “By making Gimbal’s award-winning secure beacon firmware broadly available, we are building a proximity network and creating a marketplace that provides new monetization opportunities for owners of beacon networks.”
Gimbal’s proprietary firmware is capable of running on existing embedded platforms including Windows®, Linux®, Android™ and proprietary systems, among others. Through this solution, Gimbal is licensing the ability to both transmit and detect beacons. For internet-connected devices such as access points, set-top-boxes, vending machines and more, Gimbal firmware provides the ability to manage these devices via Gimbal’s cloud service.
Gimbal beacons with iBeacon™ technology are the most widely deployed BLE beacons in the world. Gimbal beacons transmit a unique rolling, encrypted ID to ensure digital ownership of your proximity network. Gimbal has earned TRUSTe certification for consumer-controlled privacy, is an advisory board member of the Future of Privacy Forum and delivers industry-leading security via its secure software and transmissions.
By bridging the digital and physical worlds, Gimbal’s comprehensive, enterprise grade platform provides ambient, proactive mobile engagement through BLE beacons with support for both iOS and Android, along with advanced geofencing, analytics, unmatched security features and privacy controls.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geofencing, the world’s largest deployment of industry-leading BLE beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information.