Value of mobile overestimated in the short term, underestimated in the medium … – MarkLives.com


MarkLives.com
Value of mobile overestimated in the short term, underestimated in the medium
MarkLives.com
Mobile marketing remains immature, says Mullins, with the tipping point lying not in the numbers of users but in understanding strategy and its power to engage. Mullins says for many consumers in Africa accessing data on their mobiles is still a

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