AT&T AdWorks is a media sales group within AT&T that markets digital advertising to Fortune 500 companies. When people say “AT&T is in the advertising business,” it means in large part that AT&T is trying to monetize its audience, including mobile users and video subscribers, primarily.
AT&T AdWorks maintained its position at number four with an 82.6-percent reach, while ValueClick Networks rounded out the top five at 81.6-percent. AT&T among the top-five online ad networks
AdWorks is the division at AT&T responsible for growing advertising on the three screens AT&T now supports, including TVs, mobile phones and online. AT&T hopes its advertising efforts will create a billion-dollar business in the next few years.
In large part, AT&T hopes to build on anonymous data from its 100 million customers, culled from 10 million set-top boxes and mobile phone behavior, especially.
Looking at the behavior of the largest smart phone pool at any carrier, AT&T can figure out what apps or websites certain audiences tend to visit on phones. AT&T sells ads on third-party ad networks in all three media. AT&T hopes to ramp up its ad business
