Google has just announced a set of new partnerships with over a dozen niche daily deal providers, which will now be integrated into the Google Offers service, both on the Web and in the Google Shopper mobile applications for iOS and Android.
The new Google Offers partners include Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, JuiceInTheCity, kgbdeals, Mamapedia, PlumDistrict, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR, and zozi.Initially, these deals will be only available to those in the San Francisco Bay area, but this feature will soon arrive to other areas, says Google. Google Offers Partners With 14 Deal Providers
Some are skeptical about the long-term staying power of “daily deals” services. Certainly not all of the current providers will survive. But if you believe mobile wallet services will succeed, it will be largely on the strength of deals, offers and other rewards consumers receive, as well as the loyalty, retention and customer acquisition retailers benefit from.
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