New types of text-message-based mobile banking alerts will lead to a tripling of mobile banking messages to almost 90 billion annually by 2015, equating to one message every two days, for each mobile banking user, according to Juniper Research. There will be 400 million mobile banking users by 2013, the firm predicts.
Loan and mortgage payments are among the transactions expected to be handled using SMS-based mobile banking.
Juniper Research says more than 80 percent of banks now offer some form of mobile banking, with Western Europe the region expected to have the highest penetration of users in 2015.
The overall strategy for banks is to reduce costs by steering users away from call centres, Juniper said. For instance, the report found that banks are likely to increase their use of techniques such as SMS messaging around processes such as loan applications, trebling the volume of mobile banking messages to nearly 90 billion messages per year by 2015. That’s about one message every two days per mobile banking user, Juniper said.
http://juniperresearch.com/viewpressrelease.php?pr=202
