News and Events for the Mobile Marketing, Payments, and Technology Industries

2014 Mobile Advertising Trends Repor...

The report examines the various forces currently at work changing the mobile advertising landscape, separating fact from fiction and offering analysis and best practices regarding programmatic buying and the...

Hillshire pushes mobile alert market...

Hillshire pushes mobile alert marketing programChicago TribuneBetween April and June, you might have noticed an extra-meaty dose of push advertising on your favorite food and shopping apps. Chicago-based...

Hillshire pushes alert-based mobile ...

Hillshire pushes alert-based mobile marketing programChicago TribuneChicago-based Hillshire Brands partnered with marketing company inMarket and media buying agency BPN for a beacon program that pinged...

MMW Interview: Marketers Making Mobi...

MMW Interview: Marketers Making Mobile Optimization a Higher PriorityMobile Marketing WatchMMW Interview Marketers Making Mobile Optimization a Higher Priority 300×195 MMW Interview: Marketers Making...

Turning Emails into Powerful Brandin...

Turning Emails into Powerful Branding ToolsMobile Marketing WatchTurning Emails into Powerful Branding Tools 300×300 Turning Emails into Powerful Branding Tools When it comes to email, most marketers...

Utilizing Push Notifications as a Mo...

Utilizing Push Notifications as a Mobile Marketing StrategyBusiness 2 CommunityThus, these notifications can be used as a successful part of a mobile marketing campaign. Push notifications have come a...

The Future of Email Marketing: Impro...

Mobile Marketing Watch The Future of Email Marketing: Improve Content, Up IncentivesMobile Marketing WatchThe Future of Email Marketing Improve Content Up Incentives 300×199 The Future of Email...

Mobile Marketing Trends Dominating F...

Mobile Marketing Trends Dominating First Half of 2014Businessinsider IndiaGeo targeting or location-based mobile marketing is really exciting for marketers and has gained immense popularity over the last...

Lenovo Jumps Out the Windows –...

Mobile Marketing Watch Lenovo Jumps Out the WindowsMobile Marketing WatchDays after Microsoft confirmed plans to eliminate 18,000 jobs in response to the software giant's struggling mobile business...

Mobile payments go proprietary ̵...

Mobile payments go proprietaryTechRepublicI remember the first time I read about the future of mobile payments. The article suggested that we were months away from a mobile payment solution, where a...

Mobile Marketing Association announc...

Mobile Marketing Association announces two new creative awards categoriesMuMbrellaThe future of mobile marketing depends heavily on creativity and innovation and hence we have brought in these two new...

Mobile Marketing ROI: 3 Metrics that...

Mobile Marketing ROI: 3 Metrics that Matter and 3 that Don'tEnterprise Apps TodayMetrics are key to measuring the ROI of mobile marketing efforts. Not all metrics are helpful, however. By Adam...

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